The day the moon
slept on earth
☾
We thought she was just visiting, like every night when she stopped by to say hello from afar.
Her radiant face was able to illuminate even our darkest night.
Sometimes she came in full blast, other times she seemed to have lost a lot of weight.
But on that day she came down to dance with us,
so we took her on a trip to show her the whole world
as the night grew darker, each one of us fell asleep;
the moon was the last one.
We found her the next morning, still sleeping.
When she woke up she looked more radiant than ever.
Ever since then, every 28 days she returns to visit us, on those days the sky is dark;
At one moment she fills us up with brightness on earth and then she's back to the skies.
☾
Ziva® is a brand of rolled mattresses created in Mexico, its goal is to find the perfect balance between the time we spent awake and the time we spent sleeping.
This project was created within Amalpha Group, here we designed a new strategy for the brand and a whole communication strategy; it was then when we came to the conclusion that a rebranding was needed.
Our starting point was the name the brand had already: Ziva® means radiant, full of brightness;
we designed a symbol that mimics the phases of the moon and the specific time when it crosses the sun to create and annular eclipse. The letters in our logo are hand-crafted and recreate the flexibility of Ziva's mattresses.
